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Would You Rather? Study Finds Consumers Would Rather Watch Paint Dry or Give Up Sex Than Call Customer Service

We surveyed 3,000 consumers worldwide and found that almost everyone agrees that dealing with customer service is one of the most painful experiences in our day-to-day lives.  On average consumers reported spending about 25 minutes waiting on hold each time they called into a contact center and cited this as the most frustrating part of the customer service process.   The process is so painful that 32% of US consumers said they would rather give up sex for a week than call and wait on hold for service or support.  And that’s not all.  Consumers equate waiting on hold for customer service with waiting in line at the DMV – and even the super clichéd “watching paint dry.”  The only thing consumers seem to hate more is sitting in traffic.

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