AI IRL Podcast Episode 32: AI Isn’t Going to Take Over Your Job…But It May Help You Do It Better
When people think about AI, there’s often a lot of fear, uncertainty, and doubt that comes up. We wonder whether the technology will replace human jobs or what’s our role in the development of AI. But we don’t really talk about these things.
That’s why I’m so excited about the latest episode of AI:IRL. Prayag Narula joined me to flesh out the human role in the development, management, and utilization of AI. We also talked about the impact AI will have on humans — will it really take over our jobs?
Prayag is the Founder of LeadGenius, a demand generation automation company that uses a combination of data mining, tech, and crowdsourcing to automation and accelerate outbound sales and marketing.
What role do humans play when it comes to AI?
We’ve all talked to Siri on our phones.
And about 60% of the time she understands what we’re saying and is able to answer perfectly.
But for that last 40%, she’s not able to get it just right.
That’s okay when we’re just asking her to look up today’s forecast or to call home.
But in a B2B context, the technology has to be perfect 100% of the time.
That’s where humans come in.
On the front end, humans act as trainers, teaching the technology how to respond to various scenarios. That’s how Siri is able to be right even 60% of the time.
As for the other 40%, that’s when humans step in, taking on the cases that AI can’t understand and working to continually train and refine the technology.
So, human input is absolutely necessary for the technology to work the way we need it to.
Is AI really taking over our jobs?
“Contrary to what a lot of people say, right now, AI is a net producer of jobs.” — Prayag Narula
Here’s the deal.
Sure, Siri can tell you a funny joke or help you find your way to that cool bookstore downtown.
But as of right now, she’s not you.
She can’t do a lot of other things that you’re really good at.
You often hear people talking about how AI will replace our jobs.
But we’re really good at what we do.
That’s because we’ve spent years training and learning the nuances of our trade.
Think about a sales person. A large part of their role is knowing the answers to questions like these:
- Who’s the right customer?
- What’s the right market?
- What is the ideal customer profile?
Answering those questions requires years of expertise. And as of right now, Prayag doesn’t see that as being automated anytime soon. In fact, there were companies that promised AI would help you find your ideal customer…but they never took off. AI just can’t replace our expertise…at least not right now.
At the same time, there’s a lot of non-expert work that goes into any job.
If you’re a salesperson, you’re going to spend time on Google or LinkedIn trying to do research on your prospect, trying to figure out how to differentiate yourself, etc.
These are tasks that can be more automated, tasks where AI can come in and really help.
So, if that’s the case, what’s the real promise of AI?
“There is no technology that can match years of nuances a sales person sees.” — Prayag Narula
Here’s something you probably didn’t know.
At least right now, AI is a net producer of jobs.
Remember that there’s human input required to train and refine AI? People all around the world are taking on these jobs as a way to generate a social income. So, AI isn’t replacing jobs. Right now, it’s actually creating more jobs.
And it’s not just creating new jobs.
AI is also helping us to do our current jobs more efficiently.
As we mentioned above, AI isn’t a match for the expertise of a salesperson. But it can step in and help out with some of the more non-expert tasks.
The end result is that the experts are able to spend more time being experts. That means a salesperson could be doubling or tripling their close rate. Or maybe they just have a little more time on their hands.
So, the promise of AI isn’t a machine that’s going around replacing sales reps or other job functions.
For now, the real promise of AI is more jobs, and more jobs done better.
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